Press

Industry Veteran Jeff Hirsch Joins Underdog Media as CEO

Performance media company, focusing on meeting brand and
direct response market needs, names top executive

SANTA BARBARA –October 3, 2011— Underdog Media, an online marketing company focusing on meeting advertiser brand and direct response objectives, announced the appointment of Jeff Hirsch as their new chief executive officer. Established in 2008, Underdog has developed results driven optimization technology, leveraging responsive ad units across publishers, social media, and exchanges.

Hirsch will capitalize on his 16 years experience in online advertising to expand operations and increase market share amongst online advertisers. “Underdog has developed a suite of tools and capabilities that enable a true connection with the consumer,” said Hirsch. “ There is no doubt that technology is important in online marketing and we also must remember that we are in the advertising business. Underdog does a fantastic job of merging the science of technology with the art of advertising. I look forward to building on their success toward Underdog being a key part of top marketers online arsenal.

“We are thrilled to have someone of Jeff’s caliber join Underdog Media,” exclaimed Shayne Mihalka, founder of the company. “ Having worked with Hirsch at both Fastclick and ValueClick, I know what he brings to the table. The successful partnership we formed at those companies will be invaluable to get us traction immediately.”

Hirsch was most recently President of AudienceScience where he established the company as the leading audience driven technology solutions provider in the world. Prior to AudienceScience, Hirsch was Chief Revenue Officer of Fastclick for over four years, and served in multiple executive roles with ValueClick Inc.

About Underdog Media:

Underdog Media, since 2007, has been providing advertisers with innovative solutions to deliver both brand and direct response performance metrics. Leveraging proprietary rich media, advanced optimization technology, and dynamic creative, Underdog supports intelligent messaging to reach the right consumer in the right environment, at the right phase of their relationship with a marketer’s brand, products and services. For more information, please visit underdogmedia.com.